Is this you?
You are the salesperson and the person doing the work
- You sell hard for two weeks, win the work, and then sell nothing for two months.
- Outreach is the first thing dropped whenever a client needs something.
- You have a half-written list of prospects in a spreadsheet you have not opened since spring.
- Hiring someone to do this costs more per month than you would like to admit you make some months.
Why it is happening
The feast and famine is not a discipline problem. One person cannot deliver and prospect at the same time, and the delivery always wins because it is already paid for.
The category's answer is to hire a sales development rep, which is why the software is priced at $500 a month and up. That price assumes somebody is being replaced.
What you need is not more hours. It is for the twenty emails to go out on the weeks you are heads down.
What to do
- 1
Do the thinking once
Write what you sell and who it is for, one time. That is the input every draft is built from.
- 2
Keep the drafting separate from the sending
Drafts wait in Review. Reading twenty emails takes five minutes and can happen between calls, which is the difference between it happening and not.
- 3
Or hand the sending over too
Issue an API key with sending switched on and an agent runs the whole loop. It requires a deliberate act, and revoking it stops everything in one click.
- 4
Let the queue fill while you are heads down
Finding the businesses and writing to each one is the part that needed a free afternoon, and it is the part MastroSDR does without you. What is left is five minutes of reading, which fits in a week with no free afternoon in it.
When this is the wrong answer
If you have a sales team, a CRM and a manager, the tools built for that are better at it than we are. This assumes nobody is coming to help.
500 new companies found a month, and 500 sends. No card.