If this sounds like you
Your work is good and the referrals still dried up
- Every client you have ever had came from somebody who knew somebody.
- You have three good months and then a quiet one you did not see coming.
- You have never had a way to make next month busier, only to hope it is.
- When it goes quiet you post something, and nothing happens, so you wait.
- You are certain you are better than at least half the people who are busier than you.
Why it is happening
Referrals are not a pipeline. They are other people's pipelines leaking onto you, and you cannot turn them up when you need them.
The quiet month was decided sixty days ago, by conversations that did not happen. By the time you notice, the fix is already two months late.
Being good is not what gets you hired. Being the one who got in touch is. Most people never get in touch, which is why the work is available at all.
What to do
- 1
Pick one trade and one place
Not everybody who could hire you. One kind of business, in one area, where you can say something true about their situation in a sentence.
- 2
Get the list
Search that trade and place and MastroSDR finds real businesses, then reads each one's own website and takes the address they publish there.
- 3
Send twenty, not four hundred
Twenty personal emails beat four hundred templated ones, and MastroSDR will tell you when a batch has become one email with the name swapped.
- 4
Keep going while you are busy
The month you stop is the quiet month you get in sixty days. Follow-ups run on their own, and a reply asking for a call gets times from your calendar.
When this is the wrong answer
If your problem is that you cannot deliver the work you already have, more outreach makes it worse. Fix that first.
A hundred prospects and fifty sends a month, no card.